Miche Nickolaisen

writer, content marketer, & strategist

I’m a content marketer with 15 years of experience, working primarily with B2B SaaS companies.

About:

My fifteen years of experience run the gamut from writing and editing to strategy to managing teams, projects, processes, and launches. Whether you’re looking for someone to build your content marketing strategy from the ground up, a marketer that can implement and manage processes to keep everything running smoothly, or a writer who understands the marketplace and your customers, I can help. I’m especially interested in cross-functional roles that involve working with multiple departments or teams, as well as working with initiatives and organizations focused on social justice and positive impact.

As a writer, I’ve worked with companies like ReadMe, Zoho, Shopify, Moo, Bigcommerce, Sitepoint, and Shortcut to draw in readers and keep them around. I’ve been writing for the web since 2008 and working specifically with B2B SaaS companies since early 2014.

As a marketer and strategist, I’ve funded my first Kickstarter campaign to over 150% on a shoestring budget, consulted on other successful crowdfunding campaigns, and worked with both early-stage and well-established SaaS companies to create and execute a content marketing strategy from the ground up.

Some of my other projects have included writing and producing an indie audio drama with over 80,000 downloads and an actual play podcast with over 50,000 downloads. I’ve also been quoted at or featured in/on MediaBistro, Entrepreneur magazine, CIO.com, the Intuit small business blog, Social Media Today, and more.

Skills

Content marketing is my specialty, but it’s far from the only thing I can do. I’m used to working on cross-functional teams and taking on whatever work needs to be done to create a more effective marketing strategy.

Content marketing

  • Content creation that meets audiences where they are—whether that’s blog posts, videos, podcasts, emails, or something else
  • Working with product teams to create content to keep existing customers engaged & encourage upsells/re-purchases/etc.
  • Using data & KPIs to course-correct the content marketing strategy and make it as effective as possible

Writing & editing

  • Writing & editing web copy for SEO landing pages, product marketing, promotional emails, and general sales content
  • Working with technical teams to create product copy that’s both compelling and technically correct
  • Working with product teams to create onboarding copy and content that’s informative and educational, without being boring or overwhelming

Project & process management

  • Recruiting and managing others (both independent freelancers and internal content teams)
  • Creating process documentation, including style guides, onboarding materials for freelancers, tracking systems for payment of freelancers, audience & user profiles, competitive research, etc.
  • Planning projects & seeing them through, including creating SOWs/plans, leading kickoff calls, and checking in with stakeholders throughout to avoid scope creep and keep everything on track

Other

  • Experience with analytics, CRO, & A/B testing
  • Audio, image, and video editing (familiar with Canva, Figma, Reaper, GarageBand, iMovie, and Photoshop)
  • Social media strategy, writing, and scheduling
  • Basic to intermediate HTML/CSS/PHP knowledge
  • Marketing automation (strategy & implementation) to support content marketing strategy
  • Familiar with WordPress & associated tools/plugins

Learn more

For more details on my background and previous work, you can check out the following:

Testimonials

Thanks to Miche, ReadMe has a strategic perspective on content marketing that's not only targeted at our personas—which range from technical to non-technical, and SMB to Enterprise—but also fully SEO-optimized. In our time working together, Miche has built out a robust case study library, sales whitepapers, a fleet of blog posts, and built out ReadMe’s resource library, which is poised to be a significant leads driver.

Rachel Kalt
Product Marketing Manager
ReadMe

I've had the pleasure to work alongside Miche on a number of content focused projects ranging from article creation to author hiring to web design & development. Miche's ability to plan, manage and prioritize these projects has been an irreplaceable contribution to getting them finished on time.

Kirill Sajaev
Principal
AUQ.io

Though we started out with little more than a website and an infrequently updated blog, Miche took on the challenge and helped us develop and build content so that we could truly begin to promote our company and brand across multiple platforms. They not only wrote blog posts but also conducted interviews, wrote case studies, created our style guide, handled most of our social media postings, and even authored our first e-book!

Camille Acey
Former VP of Customer Success
Shortcut (Formerly Clubhouse)

Contact

You can reach me via email at michenickolaisen (at) gmail (dot) com, or use the form below: